About This Event

It’s easy to think of share of wallet as just another customer experience metric but it’s more than that. While metrics such as Net Promoter Score and customer effort assess customers’ perceived levels of effort and advocacy levels, share of wallet assesses customer loyalty and purchase habits. It’s a performance metric, not a perceptual metric. Hear how forward-thinking operators utilize technology and data to grow this important metric.

November 4, 2021
4:20 pm
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