VP of Marketing and Communications, VIDA Fitness
Allison Rand has over 15 years of experience in marketing and content creation. Allison oversees marketing, public relations, and community relations for the six VIDA Fitness clubs located in Washington, DC and Ballston, VA and SweatBox studios, Aura spa, Bang Salon, and Penthouse Pool and Lounge. Under Allison’s guidance VIDA has increased its membership, launched a successful partnership with the Mayor and DC Parks and Rec to help make DC the fittest city in the United States. She has also orchestrated multiple events under VIDA Gives Back, the charitable branch of VIDA Fitness. Allison has an extensive history in the content, marketing and digital worlds as the previous General Manager of AcaciaTV, a fitness video on demand platform, Vice President of Digital Media for Discovery Communications, and Diet & Fitness Producer at the first website for women, iVillage.com.