International Vice President of Sales, Crunch Fitness
An experienced, passionate business leader with over two decades of strategic business development in the Boutique Studio, Corporate, and Franchise Fitness space. Amber currently holds the International Vice President of Sales role for Crunch Fitness Franchise. In this role, Amber serves over 350 gyms, with hundreds in development, currently spanning across 6 countries.
As a leader, Amber focuses on relationships, brand experience, systems, and processes, then profit. She is a genuine leader to her core. Consistently leading by example in her behaviors and taking ownership in creating and inspiring a positive, creative, and collaborative learning environment that fosters new initiatives, that are consistent with company DNA, mission, and vision.
Amber is known for her energizing and authentic business approach, with an unparalleled entrepreneurial spirit, skill, and mindset built upon optimization, sustainability, and scale.