Executive Vice President of Marketing & Branding, Crunch
Chad Waetzig has been Crunch's EVP of Marketing & Branding since 2016. With a career that spans the beauty, wellness, entertainment, fitness, travel, hospitality, and consumer goods industries, he leads the brand's global marketing for all company-owned stores and franchise locations.
With experience in marketing strategy and execution, brand building, general management, franchising, and product development, his primary focus is on growing Crunch's brand preference and membership base while driving marketing innovation and brand loyalty. Since joining Crunch, the member base has grown from 700K to over 1.6 million members and from 125 locations to over 375 worldwide in 32 states, the District of Columbia, and six countries. He also manages an in-house marketing, public relations, and creative services team.
Chad's marketing and branding experience touches several global and iconic brands at Procter & Gamble, Disney Parks, Marriott International, Starwood Hotels and Resorts, and Equinox. Before joining Crunch, Chad was the Chief Marketing Officer at The Red Door by Elizabeth Arden.