Speaker's Profile

Greg Cibura is the Chief Technology Officer at Fitness Formula Clubs and leads the strategy, development and delivery of technology for FFC and its 11+ locations in the Chicagoland area. Greg has over 20 years of experience in the fitness industry, and has participated on many IHRSA technology forums.

His recent focus includes all things cloud: pursuing cross-department data sharing; tearing down data silos; gamifying data for employee performance and retention; expanding and optimizing digital marketing efforts through relentless testing; analyzing and implementing metrics for effective member retention; and strategically putting technology into the hands of department heads.

Greg is a life-long learner, and is very passionate about the intersection of technology and the fitness industry.

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